News & Advice


Diamond Jewelry Questions Answered

Here are some of the most frequently asked questions regarding diamonds and diamond jewelry, answered simply and honestly by a senior diamond jeweler.

Is diamond jewelry a good investment?

It can be, giving a well-crafted piece of jewelry to someone special is an investment in your relationship and will still sparkle long after the price is forgotten.

Check out this chart to show the value of diamonds over time.

value of diamonds over time

How much does a diamond chain cost?

Determining the value of a chain necklace is a tough question to answer with a single figure. An appointment with your jeweler to evaluate your budget can go a long way.

Many diamond chains can be as low as $300 or as high as $6500. There are different types and styles.

Does Macy’s have real diamonds?

The short answer is yes, Macy’s does have real diamonds, although places like Macy’s sell economy stock jewelry, and it isn’t as unique, special or as good of an investment as going to a custom jeweler top get diamond jewelry.

Which Diamond brand is the best?

Diamonds graded by GIA, EGL, and Stuller are the most reputable.  There are a lot of other diamond graders out there with the best interests of the company selling the diamond. So it’s important to buy a diamond with an independent lab report.

Why are Zales diamonds so cheap?

Zales diamonds are cheap because Zales uses overseas manufacturing companies and below gem-quality diamonds, lab-created stones, and their jewelry is hollow.

How can you tell if a diamond is real?

Real diamonds sink in water, they do not float.  The breath test involves blowing hot air and moisture onto the diamond, if the fog stays longer than a few seconds, it’s probably fake.

There are some other ways but a visit to your local respected jeweler can provide a lot of information. You can also call 316-305-223 and discuss it with Sparkle Jewelry, or mail it in for an inspection at 540 S. Rock Rd, Wichita, KS 67207

What is a VVS chain?

VVS is a very high grade given to a diamond. VVS means “very very small”, it means the number of microscopic particles that are not a pure diamond is the least possible imperfection amount, meaning the diamond is purer.

Is 14k gold real?

14k is 58.5% gold with other alloys added to give the material for color and strength.

Do Lab Diamonds test real?

They do. That’s why the reputation of your jeweler is so inpatient.

Are VVS diamonds real?

Yes, although small diamonds generally aren’t graded like larger diamonds.

What does VVS stand for?

VVS stands for very very slightly included. That means the inclusions in the diamond are difficult to see under magnification

Is white gold real?

White gold has alloys in to give it its white color although white gold still has a yellowish tint; that’s why the rhodium treatment is encouraged to be reapplied twice a year.

Is 10k gold real?

10k gold is still considered real but it is less than 50% gold also stamped 417 which means it has a gold content of 41.7%. 10k will start to change colors or turn brown after a few years.

Is white gold diamond?

No white gold is the color of the gold after allowing. The natural color of gold is yellow, how it comes out of the ground.

How much does a real tennis chain cost?

Tennis chains or bracelets are tiny diamonds connected by a metal chain. A real tennis chain can cost quite a bit, and some tennis chains or bracelets can have up to 50 or 60, or even 100’s of diamonds.

How much is a diamond tester?

There are many different diamond testers out there ranging from $100 dollars to thousands of dollars. Unless you are a jeweler and need to test diamonds on a regular basis, it’s easier to go to a diamond jewelry shop and have it tested, usually for free.

How much is a diamond necklace worth?

Depending on the quality of diamonds a diamond necklace can be worth a lot. Diamond necklaces can range from as low as $300 to as high as $6500 or more, it depends on the quality and quantity of diamonds in the necklace.

Is King ice real gold?

Most of the KingIce products are more like costume jewelry gold than real gold.  They won’t maintain the same value that a real gold necklace, ring or jewelry will.