News & Advice

Why Do Diamond Rings Have No Resale Value?

Diamond rings, like many other types of jewelry, often have lower resale values compared to their original purchase prices. Several factors contribute to the limited resale value of diamond rings:

Retail Markup

When you buy a diamond ring from a jewelry store, you typically pay a significant retail markup. This markup covers not only the cost of the diamond and the setting but also the store’s operating expenses, such as rent, staff salaries, and marketing. When you resell the ring, you won’t recoup this markup.


Like many luxury items, diamonds and jewelry tend to depreciate in value once they leave the jewelry store. As soon as a diamond ring is purchased and becomes “used,” its resale value can decrease, often substantially.

Limited Demand

The resale market for diamond rings is relatively limited compared to the broader jewelry market. While there is a demand for secondhand jewelry, it’s not as robust as the market for new jewelry. This limited demand can put downward pressure on resale prices.

Changing Styles

Fashion trends and styles change over time, and what may have been popular when you purchased the ring may no longer be in demand. This can affect the resale value, especially if the ring’s design is considered outdated.

Quality & Certification

The resale value of a diamond ring can also be affected by the quality of the diamond and whether it has a recognized certification (such as from the Gemological Institute of America or GIA). High-quality diamonds with strong certifications tend to retain more of their value compared to lower-quality diamonds with no certification.

Metal Value

In some cases, the metal used in the ring (such as gold or platinum) may have intrinsic value that can contribute to the resale price, but the primary value of a diamond ring typically comes from the diamond itself.

While diamond rings may not retain their full original purchase price when resold, this doesn’t mean they have no resale value at all. You can still sell a diamond ring and recoup a portion of its value, especially if it has a high-quality diamond, is in excellent condition, and is in demand among buyers. To maximize the resale value, consider having the ring appraised, selling it through reputable channels, and being patient in finding the right buyer.