Yes, Rolex prices have increased in 2021. Rolex typically increases its costs once a year, usually in the spring. The price increases can vary depending on the specific model, materials, and other factors, but the average increase is around 5%. The price increase is usually due to a combination of factors, including the rising cost of materials and the increasing demand for Rolex watches.

In addition, the COVID-19 pandemic has caused disruptions in the supply chain and production process, which has led to shortages and delays in the availability of Rolex watches. This has also increased the price, as demand has outstripped supply.

Rolex watches may be more expensive than they were in the past, but they are still highly valued for their quality, durability, and prestige. Rolex watches are known for their ability to retain their value over time and can be a worthwhile investment for collectors and enthusiasts. However, purchasing a Rolex from an authorized dealer or reseller is important to ensure you get a genuine product at a fair price.