News & Advice

Tiffany is a higher-end ring or jewelry product due to the popularity of the brand name. So most women who are getting a Tiffany ring know its value and will appreciate

Yes, a fake diamond will sink in water but so will a real diamond. The fastest way to find out if your diamond is real is to take it to your local…

Yes, both Jared and Kay are owned and operated by the same company.

Yes, real diamonds have a beautiful sparkle to them that makes them look amazing when overhead light hits them.

Yes, real diamonds hold their value, and the price of diamonds just from the year 2010 to 2020 doubled. A diamond is an investment.

Yes, Zales diamonds are real, but typically sometimes a lower quality than that of a custom or private jewelry shop. Zales and Kay are actually owned by the same company.