News & Advice

Why do people not buy platinum?

Why do people not buy platinum?

It usually has a higher maintenance cost than traditional gold, maybe even by about 30%, due to the fact that many inexperienced jewelers struggle with the metal since it is more malleable…
Is platinum the best jewelry?

Is platinum the best jewelry?

Platinum makes great jewelry, although at Sparkle Jewelry we prefer white gold over platinum. Out of gold, silver, and platinum, platinum would be considered 2nd in line as far as value.