Rolex watches are known for their exceptional quality and craftsmanship, and as such, they do not typically go on sale. Rolex sets its prices based on the value and prestige of its watches rather than discounting them to clear inventory or attract customers.

In addition, they tightly control their distribution channels and only sell their watches through authorized dealers. This helps to ensure that all Rolex watches are sold at the same price and that customers receive the same level of service and support.

The prices of Rolex watches can vary depending on the model, materials, and other factors, so it is best to check with an authorized Rolex dealer or reseller for the most up-to-date pricing information.

They may not go on sale; authorized dealers may offer financing options or other incentives to make it easier for customers to purchase a Rolex. They may also provide trade-in or buyback programs to help customers upgrade to a new Rolex model.