Yes, selling replica jewelry is illegal. In our business, probably 9 out of 10 Rolex’s are fake. We have even accidentally purchased fake jewelry from reputable sources from time to time. Never trust craigslist or places like Facebook Marketplace unless you will meet them at the jeweler and have the authenticity verified on the spot.

At Sparkle Jewelry, our consultant fee is about $125, the average hourly service price. As a master jeweler, $125 is considered a great deal, especially if you are buying a new piece in the thousand or tens of thousands dollar range.